Bose #ListenForYourself Microsite

As part of an ongoing partnership with Omnicom’s global media agency OMD.

This digital activation consisted of a Social driven competition + social media content injected MREC creation.

Campaign Activation

  • To allow users to share their talents via SoundCloud, Twitter, Instagram or Facebook (through Stackla widget)
  • Allow data capture through built-in form
  • Upload feature for users who don’t wish to upload through social
  • Increase engagement and grow the user base across all social media accounts

Product Showcase

  • Additional pages showcasing the Bose range of products
  • Links directing users to the Bose online store.

A design focussed responsive campaign microsite:

  • A mobile first approach optimised for desktop, mobile and tablet
  • Social content ingestion through use Stackla
  • Ability for fans to share an image of their selection via Facebook, Twitter and G+
  • Allow visitors to like their favourite entries
  • Microsite embedded within the Bose Australia Facebook Tab
  • Role Project Manager + Wireframing
  • For OMD/ Bose
  • Date 2014
  • Tech: Custom PHP App + Wordpress + with Stackla