Viral Giveaway: State of Origin 2016 is Australia’s BIGGEST licensed sports merchandise retailer. Now owned by Super Retail Group under Rebel Sports Fangear is the one stop shop to get any and all supporter merchandise for your favourite NRL, AFL, A-League, Premier League team and more.

As part of a multi-year ongoing partnership, this social activation was designed for email database acquisition with State of Origin 2016 as the centrepiece.

  • Role Strategist, Producer, Project Manager
  • Date June – August 2016
  • Type Competition

Database acquisition focussed activation collected 6.5k new email addressess in 2.5 months

Entrants encouraged to share the competition over Social for more chances to win.


  • Over 6.5k email addresses collected over 2.5 months
  • 75% Conversion Rate