Social Management + Facebook Advertising: is Australia’s BIGGEST licensed sports merchandise retailer. Now owned by Super Retail Group under Rebel Sports Fangear is the one stop shop to get any and all supporter merchandise for your favourite NRL, AFL, A-League, Premier League team and more.

Fangear and Adam Mussa’s multi-year partnership consisted of work that included:

  • Community management (Facebook, Twitter and Instagram)
  • Content creation and curation
  • Facebook and Twitter advertising
  • Customer service via Facebook Messenger + Twitter DM
  • Reporting

Quarterly work consisted of:

  • Major activation/ competitions focussed on data capture
  • Role Social Media Manager + Ads Manager + Strategist
  • For Reported to Marketing Manager + Head of Marketing
  • Date 2013-2016
  • Type Community Engagement + Customer Service + Sales (Revenue)
  • URL
  • Results Growing from 50,000 to 200,000 real fans + 10% CTR

"Adam and I have worked together for 3 years. He knows how to deliver a project on-time and can adapt to any situation. I have no issues in recommending him to anyone."

Ace Coburn - Conversion Manager at

Facebook Ad Results:

  • Avg CPC: < 30c
  • Avg CTR: < 10%


  • Day-to-day social media management
  • Fan engagement
  • Customer service

Social Competitions and Activations