Adam Mussa

  • Digital Consultant (Social/ Web/ Apps/ Startup)
  • Sydney, Australia

I’m a multi-disciplined digital specialist. I’ve done a bit of everything when it comes to creating amazing digital experiences people love.

View Resume

I do:

  • Product Management
  • Social Media Management
  • Social Ads
  • Project Management
  • Product Prototyping


  • Foxtel
  • NRL
  • NBA Australia
  • McDonalds
  • Bose
  • Stackla (Startup)
  • Whooshkaa (Startup)
  • Tribal DDB
  • Razorfish

I'm always on the hunt for the next great project, and always open to offering advice where I can help.

I'd love to hear about you and your project. Drop me a line!


Customer focussed approachAssumption validtationSocial media marketingFacebook adsStartupsProject ManagementProduct ManagementKanbanScrumUX PrototypingWireframingDesignClient liason

Clients, NBA Australia, Toyota, Bose, Rewards Club Australia, NRL, AFL, McDonalds, Socceroos, A-League, OMD, Tribal DDB, razorfish, Stackla, Whooshkaa, Foxtel


Product Manager (Contract) at Foxtel

May 2016 – September 2016 Sydney, Australia

Product + Operations Manager at Whooshkaa

October 2015 – April 2015 Sydney, Australia

A multi-disciplinary position in a startup focussed on the booming Podcasting industry. An opportunity to utilise my flexibility and initiative.

Responsibilities include:

  • Working closely with the CEO on product roadmap and business objectives
  • Implementing Agile processes and user feedback loops
  • Developing and implementing the core user experience for the web app, and responsive site
  • Prototyping and user testing
  • Close collaboration and communication with iOS and web app development teams
  • Point-of-contact for users and key talent including well known TV personalities and professional bloggers

General Manager at Pillar Digital

March 2014 – November 2015 Sydney, Australia

An autonomous and multi-disciplinary role in close contact with our clients.

Responsibilities include:

  • Project management for custom applications and web development
  • Servicing multiple stakeholders in varied disciplines (both clientside and agencies)
  • Digital strategy
  • Developing and implementing campaign activations
  • Content production
  • Community management
  • Social media
  • Paid media + ad buying (Google Display + Adwords)
  • Blog writing
  • Internal PR
  • Wordpress CMS
  • EDM design and content

Brands Include:

  • Toyota
  • NRL
  • McDonalds
  • Telstra
  • Bose
  • (Infinite Retail Group)
  • Socceroos (Football Federation of Australia)
  • A League (Football Federation of Australia)

Agency clients Include:

  • OMD
  • Tribal DDB
  • razorfish
  • Whybin\ TBWA
  • One Green Bean


Product Management at General Assembly

2015 – 2016 Sydney, Australia

  • Skills required to launch viable, market‐ready products that anticipate user needs by making tough decisions and working with stakeholders.

  • Guiding a product through its lifecycle via lean methodologies like Agile, market research, UX, and financial modelling.

  • Creating a roadmap, business model canvas, MVP, key metrics, personas, wireframing, and a stakeholder management plan.

Bachelor of Design and Technology at University of Western Sydney

2006 – 2011 Sydney, Australia

Prolific Self-Educator at I’m Always Learning!


I read lots and take lots of online courses.

Learning never stops..